GottaHaveIt is the brand-new weekly segment which will feature new products that are innovative or exciting in some way.  No, we are not talking about spring colors or more lipstick shades...this segment is dedicated to products that are truly NEW.

Artists, brands, and beauty enthusiasts alike are finally understanding that with the quality of todays cameras, video, and print photography, powder is not the look.  Powder gets cakey, doesn't move and makes you look older.  New trends point to makeup as a "second skin", blending naturally with your face, while enhancing complexion.  At the forefront of this movement is MAKE UP FOR EVER.  Since the launch of the HD Foundation, they have been innovating the liquid makeup markup, with the creating of an entire liquid HD line including primer, concealer, blush, and the fabulous HD elixer.  Now, they are doing it again, with a liquid illuminizer...for a flawless glow, even in HD.  With these 8 shades, you will look paparazzi-ready from day into night!