You hear it all the time: 8 hour, 12 hour, 24 hours lip color, and yes, they all sound so tantalizing, but what makes one lip color last all day, while others fade out, end up on teeth, or worse, get smeared on your face? Well, the usual rule is, the more moisturizing a lip color is, the less time it will stay on, and the dryer, the longer lasting. Well, with this brand new (It's not even in stores yet! Launches February 28th!) lip color from visionary ESTEE LAUDER creative director Tom Pecheux, you can have the best of both worlds: a long-wear lip color that hydrates lips and feels great! Available in 34 colors to suit your every mood!